Niche Markets.

30 Seconds To Mars

Paramore

                    
Paramore is a band from Tennessee, America. Their music has been stereotyped as 'Pop Punk' and 'Rock/Alternative'. The band uses their somewhat strange and different image to help their career and promote their music. For example the lead singer Hayley Williams is well known for having unnaturally coloured hair such as orange, she also tends to dress in brightly coloured skinny jeans and hi-top trainers, thus reflecting the type of music she creates. The males of the band wear dark colours and studded belts and have long hair - this can be seen as a Punk or Rock image.
A similar band to Paramore is 30 Seconds To Mars, the band are also from America and have the stereotypes 'Alternative Progressive Rock' and 'EMO'. The band appeal to their target audience by having vibrantly coloured hair and unique clothing styles like leather studded jackets and large sunglasses. This makes the target audience feel like they have the same beliefs and similarities to the band and consequently more albums are sold.
A band that is not similar to Paramore nor 30 Seconds To Mars is 3OH!3. 3OH!3 are an American band and are an electro-pop duo. The pair have a completely different style when compared to the likes of Paramore and 30 Seconds to Mars. The two men usually wear on trend clothing that lack in originality. This could include straight leg jeans, plain tops and leather jackets.

3OH!3